To develop a property into a competitive concept, you need the insight of future users and their needs. It’s critical to find out the soft side of the location, to be able to find the correct use for the building.
Here is how you analyse location in its complexity with 9 steps:
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Discover the location’s demographics, of residents and people who work in the area.
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Deepen the analysis with office and residential market insights
1. Discover the location’s demographics, of residents and people who work in the area
With CHAOS’s Population Structure you can access in-detail socio-demographics postal code level data in one place. Advance your analysis with hyper-localised long-term demographic forecasts.
2. Close-up demographic insights at your disposal
CHAOS also has demographic insights on the smallest available grid (250x250 m2) from Tilastokeskus, so in Finland, you can advance the analysis by looking at the number of people, the type of household, and income levels.
3. Examine area’s future development
Discover how the location of your interest corresponds with the city’s development. Look at the city expansion patterns using Area Expansion in Area Development.
4. Consider area zoning
Using Area Development, you can consider the zoning of the area of your location. Is it predominantly residential, office or mixed one?
5. Consider the upcoming construction projects
With Area Development, you can also discover what construction projects are going on, what is planned and what projects are still in discussion. Take into account how they might affect the area and its dynamics.
6. Analyse people movement and service offerings
Consider how people interact with the environment using the Footfall dashboard. Analyse people’s movement through activity scores. Do people pass by? What are the weekly fluctuations? What are the yearly patterns?
Next, look at the area from a service provision perspective. Open Service Mix and analyse offerings, density and diversity.
7. Analyse reachability and demographics
With Service Mix dashboard, you can analyse the reachability of the potential location and what area it covers. You can also consider what areas or places can be reached from the location of your interest by foot, bike or car within some time frame.
BONUS: You can also look into demographics, income data and workplaces that are reachable from the potential location.
8. Deepen the analysis with office or residential market insights
Check if the area has a large presence of offices.
Consider the residential side of the area and how it develops.
9. Gather feedback to understand users and tenants
Easily run and create web-based urban questionnaires on the web and extract the required data for projects’ documentation from the same platform. Feedback can be linked directly to the desired locations on the map.
